Milestone 2 — Full System Build for Vianney Godbout
3
Contact First
Strongest pressure signals
80
Priority Outreach
Worth a first touch
88
Monitor
Watch for changes
173
Total Pipeline
Real Matrix data
System Status
- ✓173 leads scored from Centris Matrix
- ✓Agent remarks analyzed for each listing
- ✓Quebec French personalized messages
- ✓Priority ranking by pressure signals
- ✓Follow-up sequences: Day 1, 3, 7, 14
- ✓Pre-load watchlist for upcoming expirations
- ✓Leads upgrade to "hot" based on response
- ✓Automation daemon (15-min polling cycle)
Live Pipeline Demo
One real lead, walking through every step of the system.
6920-6924 Rue Sherbrooke O.
CDN/Notre-Dame-de-Grace, Montreal
Income Property (Triplex) · Expired
$600,000+
Centris #1320208
Agent Remarks
"Doit vendre... Excellent revenu. Le locataire du bas est flexible pour quitter."
Source
Montreal Tax Roll
Owner Found
Jean-Pierre Tremblay
Apollo Match
j.tremblay@gmail.com
514-555-0147
Honest. Observational. References their specific situation. No fake urgency.
SMS via Twilio
Sent to 514-555-0147
Delivered 2:34 PM
Email via Resend
Sent to j.tremblay@gmail.com
Opened 3:12 PM
Day 1
SMS + Email
Sent
Day 3
Scheduled
Day 7
SMS
Scheduled
Day 14
Last touch
Seller replied via SMS
"Bonjour, oui je serais ouvert a en discuter. Appelez-moi cette semaine."
What Makes a Lead Score Higher
Expired status alone = low score. The real score comes from pressure signals stacking up:
From Agent Remarks (strongest signals)
- Special assessment — extra monthly charges bleeding the owner
- Tenant flexible to leave — property being cleared for sale
- Vacant property — carrying costs with zero income
- Succession / estate — life transition forcing a decision
- "Must sell" noted in listing — weighted lower than financial signals
From Financial Data
- Operating expenses ≥ revenue — losing money every month
- Multi-unit with no reported revenue — likely vacant
- High condo fees ($500+/mo) — heavy carrying cost
- Price far above tax assessment — overpriced, likely frustrated
- High annual taxes — every month unsold costs more
From Property Profile
- Income property (duplex/triplex+) — landlord burden
- Commercial units — mixed-use complexity
- Large property (12+ rooms) — harder to sell
- High-demand neighborhood — more frustration when it doesn't sell
Example: A triplex in CDN with "must sell" in agent remarks + expenses exceeding revenue + vacant unit = Score 57 — Contact First
vs. An expired condo in Lachine with no other signals = Score 10 — Monitor
How Leads Move Through the System
Listing expires on Centris
System detects it and scores based on pressure signals
Prioritized by score
Higher score = more pressure signals = contact first
First outreach goes out
Personalized message based on their specific situation
Response qualifies the lead
No response → follow-up sequence continues
Positive response → lead upgrades to "hot" → you step in personally
You only handle warm conversations
System does the heavy lifting. You close the deal.
Pipeline Components
Data Ingestion
Matrix email alerts → Gmail API → pipeline
BuiltScoring Engine v3
Agent remarks + financials + 25 distress signals
BuiltTiered Router
Hot → notify you | Mid → auto sequence | Low → nurture
BuiltFollow-up Sequences
Day 1 SMS → Day 3 email → Day 7 → Day 14
BuiltPre-load Watchlist
Track upcoming expirations, fire on date
BuiltAutomation Daemon
15-min polling cycle, fully autonomous
BuiltApollo Enrichment
Owner names, emails, phone numbers
ConnectingSMS Outreach
Twilio — hot alerts + mid-tier sequences
ConnectingEmail Outreach
Resend — personalized sequences
Connecting