Milestone 1 — Delivery for Vianney Godbout
What's in this delivery
- ✓25 leads scored 1–100 by seller motivation
- ✓Plain-English reason for every score
- ✓Personalized outreach message per lead
- ✓Downloadable CSV + XLSX with full detail
- ✓Documented scoring logic & weights
- ✓Copy any lead as JSON to send feedback
- ✓Google Drive upload for sending files
- ✓Architecture ready for milestone 2 automation
How This System Works
Every lead gets a motivation score from 1 to 100 based on real data about their property and situation. The system looks at five things:
- Listing status — Did they try to sell and fail? That's the strongest sign someone wants out.
- Property type — Triplexes and duplexes mean landlord headaches. More burden = more motivation.
- Building age — Older buildings cost more to maintain. A 40-year-old property is a money pit.
- Property value — More capital tied up means more incentive to unlock it.
- Situation signals — Things like tenant problems, estate planning, vacancy, or price drops that tell us what's really going on.
The score tells you who to contact first. A 79 gets a personal call today. A 17 goes into a long-term nurture sequence.
Each lead also gets a personalized outreach message written specifically for their situation — not a template with their name pasted in.
How this scales into the full system
Right now, the input is your CSV. The scoring engine and message writer are built as independent modules — they don't care where the data comes from.
For milestone 2, we plug in Apollo and Centris/Matrix as live data feeds. New leads flow in automatically. AI reads the raw listing data and picks up on the situation signals — the same ones you wrote by hand in your notes, but now generated at scale. Then the same scoring and messaging logic runs on every lead, automatically.
Nothing gets rebuilt. We just add a new front door.
What I Need From You
- Review the scores — do the rankings feel right? Does #1 feel more motivated than #25?
- Review the messages — would you send these? Would a seller actually reply?
- Apollo API access — credentials or account so I can pull leads automatically
- Centris / Matrix — how do you access expired listings today? API, data export, or login?
CSV scoring + messages on your 25 leads
Apollo + Centris/Matrix feeds, SMS/email sequences, hot lead alerts